In 2025, the pet industry presents a multi-dimensional innovation trend.

1. The 2025 Beijing Pet Expo will lead the industry innovation with a scale of 120,000 square meters. Intelligent pet equipment has become the focus, such as the world's first SATELLAI Tracker that supports satellite communication and the PetPhone with AI calling function, promoting the rapid increase of the penetration rate of "intelligent pet care." Integrating AI two-way calling, precise positioning, and health monitoring functions, it redefines the way people interact with pets.

2. On the policy front, the "most stringent" new pet ownership regulations implemented after the 2025 two sessions have caused industry tremors. The nationwide list of banned ferocious dogs has been implemented, and dogs must be kept on a leash or in a cage. The maximum fine for violations is 500 yuan, and three complaints will result in the revocation of the "pet household registration." New regulations such as mandatory safety certification for pet food have accelerated industry standardization, and the import tariff on pet food has been raised to 10%. Domestic brands are seizing 300 billion market share.

3. Emotional consumption continues to heat up, and pet funeral services show explosive growth. During the Qingming Festival, the order volume of Xiamen Pet Life Memorial Hall surged by 200%. The mid-range package of about 500 yuan was the most popular. The funeral market scale exceeded 3 billion yuan, and services such as visual cremation and customized souvenirs meet the emotional needs of owners.

4. The application of eco-friendly materials has entered an explosive period. Biodegradable toy made of rice husk won more than US $200,000 in European orders at the Guangzhou Fair. The degradation cycle of plant-based litter bags has been shortened to 90 days, and the relevant market size is expected to exceed US $4.5 billion by 2030. In the field of pet food packaging, the proportion of biodegradable plastics and paper packaging has reached 35%. Shandong enterprises have developed an intelligent deodorizing mixed sand using natural activated carbon and biological enzymes to achieve 30 days without scooping. According to JD.com data, the search volume of eco-friendly pet products has increased by 202% year-on-year, and young consumers are willing to pay a premium of 15% for green products.

The current pet industry has entered a new stage driven by technology, supported by policies, and experiencing demand fragmentation. The penetration rate of intelligent products has exceeded 40%, the application rate of environmentally friendly materials has increased by more than 30%, and the market size of emotional consumption has expanded by an average of 25% per year. These data confirm that the industry is transitioning from "functional consumption" to "emotional value consumption." In the future, with the deep integration of AI large models, biotechnology, and circular economy, the pet industry is expected to become a model for the coordinated development of green economy and digital economy.

Source: Pet News DM