In recent years, China's pet economy market has shown a vigorous development trend. The market scale has continued to expand, consumption structure has been upgraded, and the industrial chain has become more and more perfect. With the improvement of residents' living standards and the change of consumption concepts, pets have become an important member of many families, and pet economy has become the core track of the new consumption wave. In 2025, the pet economy market will continue to maintain strong growth, and the market scale is expected to reach 811.4 billion yuan. This article will in-depth explore the four major trends and eight business opportunities of pet economy in 2025, providing valuable insights for industry practitioners.

1. High-end and brand-building

With the increasing demand for quality and brand from consumers, high-end and branded products will be more competitive in the market. In the field of pet food, enterprises such as Guabao Pet and Zhongchong shares have broken the monopoly of foreign brands through high-end and R&D investment, and improved the market share of domestic brands. The penetration rate of high-end pet food such as baked food and freeze-dried food has continued to increase, and functional formulas (such as joint protection and hair beauty) have become new selling points. In addition, the pet health care market has also shown a rapid growth trend, with a growth rate of more than 30%.

In the field of pet supplies and services, smart devices and customized services have become new growth points. Popular products such as feeders and cat litter boxes are constantly emerging, and AI diagnosis, wearable devices (heart rate monitoring) and other applications are also accelerating promotion. These innovative technologies not only improve the health and quality of life of pets, but also meet the needs of young pet owners for intelligence and convenience.

2. Intelligence and diversification

 The continuous development of technologies such as 5G and the Internet of Things will further promote the intelligence of the pet smart product market. In the future, more intelligent devices that can monitor pets' health and behavior in real time will be introduced. These devices can not only help pet owners better care for their pets, but also reduce medical costs and improve the health of pets.

The pet service market will also develop in a diversified direction to meet the diversified needs of pet owners. In addition to traditional services such as washing, boarding, and funeral services, new services such as pet tourism and emotional healing are gradually emerging. For example, Shenzhen Airport has set up a pet waiting hall to provide convenience for pet travel; the pet psychological counseling market has great potential and fills the gap of pet owners' spiritual needs.

3. Emotional and social

Pets have become an important member of many families, and pet owners' emotional needs are increasing day by day. In the future, pet enterprises will pay more attention to emotional marketing and launch more products and services that meet pet owners' emotional needs. For example, the penetration rate of customized clothing and pet spas is increasing, which meets pet owners' needs for personalized and fashionable pets.

The pet social trend is sweeping in, and pet social platforms will become an important channel for brand promotion and product marketing. The trend of online and offline integration is becoming more and more obvious, and pet social platforms and offline merchants are working together to hold various pet activities to meet the social needs of pet owners. These activities not only enhance the interaction and communication between pet owners, but also enhance the brand's popularity and reputation.

4. Standardization and specialization

As the scale of the market expands, industry regulation will become stricter, driving the market towards standardization and specialization. The policy side will introduce more favorable policies to promote the healthy development of the pet economy. For example, the introduction of the "Measures for the Administration of Pet Diagnostic Institutions" will eliminate 30% of the unstandardized small and medium-sized hospitals and improve the service level of the entire industry. At the same time, the promotion of environmental protection pet products (such as biodegradable cat litter) by the carbon neutrality policy will also promote the development of the environmental protection industry.

In terms of specialization, the basic medical chain rate in the pet medical field has exceeded 40%, and the high-end service reservation of specialized hospitals is scheduled until 2026. These professional institutions not only provide high-quality medical services, but also promote the standardization and standardization of the entire industry.

1.Pet Food: High-end and Functional

The pet food market will continue to maintain its dominant position, with a market share of 52.8%. High-end natural food, grain-free food, customized fresh food, and other products will become market hotspots. For example, companies such as Guabao Pet and Zhongchong shares have broken the monopoly of foreign brands through high-endization and R&D investment. In addition, services for niche markets such as small pets and exotic pets are also worth our attention.

2. Pet Medicine: Specialization and Intelligence

The market share of pet medical health is 28%, with the growth rate of health care products exceeding 30%. The demand for specialized hospitals and high-end services will continue to grow, and the penetration rate of intelligent monitoring equipment will increase from 12% to 19%. The application of AI diagnosis and wearable devices (such as heart rate monitoring) will accelerate the popularization, reducing medical costs by 20%.

3. Pet Supplies: Intelligence and Customization

The pet products market includes smart devices, clothing, toys, etc., with a market share of 12.4%. The smart device market is expected to reach 48.4 billion yuan by 2025, with feeders and cat litter boxes becoming popular products. In addition, the penetration rate of personalized services such as pet SPA and customized clothing (such as Hanfu series) will also increase by 30%.

4. Pet Services: Diversification and Socialization

The pet service market includes grooming, boarding, and funeral services, with a market share of 6.8%. The compound growth rate of pet tourism and funeral services exceeds 40%, and Shenzhen Airport has even set up a pet waiting hall. Pet social platforms will become an important channel for brand promotion and product marketing, and the trend of online and offline integration is becoming more and more obvious. In addition, special attention should be paid to the compatibility with the silver economy. Data shows that the average order value of door-to-door care has reached 300 yuan per visit; and the aging of pets is also worth our attention. Last year, the sales growth rate of joint care food for elderly dogs reached 55%.

5. Pet smart devices: Technological innovation and market expansion

The smart device market will become an important growth point for the pet economy, and products such as smart feeders, water dispensers, and health monitoring devices will receive more attention. For example, smart feeders with remote control and monitoring functions can automatically adjust feeding amount and time to meet the personalized needs of pet owners.

6. Pet Medical AI and Genetic Testing: Innovative Application of Technology

AI health monitoring, genetic testing, cell cultivation meat and other innovative technologies will bring new growth points to pet medical care. For example, AI image recognition technology can quickly diagnose pet disease risks and improve medical service efficiency. In addition, pet medical AI diagnosis, cloning commercialization and other technologies will gradually become popular.

7. Pet-friendly policies and industrial parks: policy benefits and industrial clusters

The government will introduce more pet-friendly policies to promote the development of the industry. For example, the introduction of the "Measures for the Administration of Veterinary Medical Institutions" will eliminate non-standard small and medium-sized hospitals and improve the overall level of the industry. In addition, local governments are also actively promoting the construction of pet economy industrial parks, such as the pet economy industrial park in Pinggu District, Beijing, which will focus on multiple sub-segments such as pet food, supplies, medicine, and beauty.

8. Pet Social and Emotional Consumption: Meeting Pet Owners' Emotional Needs

As pets shift from "functional animals" to "family members," emotional consumption will become an important market driver. The rise of pet social platforms will provide new channels for brand promotion and product marketing. For example, the pet psychological counseling market has a potential of 5 billion yuan, and emotional healing services will become an important area to meet pet owners' spiritual needs.

The Chinese pet economy market has shown great development potential and vitality. With the acceleration of urbanization, changes in population structure, and the improvement of residents' living standards, pets have become an important member of many families, and the pet consumer market will continue to expand. In the future, high-end, brand-oriented, intelligent, diversified, standardized, professional, emotional, and socialization will become the development trend of the pet industry. Enterprises should closely follow market trends, seize development opportunities, continuously innovate and improve product and service quality to meet pet owners' needs and expectations. At the same time, enterprises should also pay attention to brand construction and marketing promotion to enhance brand awareness and reputation, and compete for the blue ocean market. In the fierce market competition, only by continuously enhancing their own competitiveness can enterprises stand out in the pet economy market.

Source: Pet Dao

Author: Cherry